search engine marketing Checklist for Net Designing

Domain Name - Your area title must be brandable (instance: Google, Amazon, Yahoo!, etc.), easy to say, and even easier to remember. Don't worry too much about stuffing keywords into your area name. Keywords in domain names now not have the punch they used to.
www or not www - The choice is yours, http://www.KomailNoori.com/ or http://mysite.com/, pick one and follow it. I recommend using the www as a result of the basic Joe Schmoe Net server tends to kind in www, anyway.
Easy Design - Do not reinvent the wheel. In case your design is complicated, likelihood is it'll hinder your visitors' potential to navigate and look at the site plus it'll slow down development. The less complicated the better.
Do not create directories further than three levels down from the root listing - The nearer pages are to the house page in the directory structure the better. Maintain issues organized but don't overorganize. When you have one file or sub-directory in a listing there ought to be a VERY valid reason. http://www.youtube.com/watch?v=I3pMRfHIcC4
File/Directory Names Utilizing Key phrases - Your filenames and listing names ought to comprise keywords. In case your page is about Idaho potatoes then the filename must be idaho-potatoes.
Static URLs - Static URLs are URLs that are not dynamically generated. A static URL looks like http://www.KomailNoori.com/directory/file-name.htm and dynamic URLs appear to be http://www.KomailNoori.com/index.htm?page-identify=. You can also make dynamic URLs spiderable by engines like google but it surely's lots simpler to get things indexed with static URLs.
Assume Small - The smaller your Web pages are, the faster they load. A single page needs to be lower than 15K (unless absolutely crucial) and the complete web page together with graphics needs to be lower than 50K (until absolutely vital). Bear in mind, not everyone seems to be on a high-pace Internet connection; there are still individuals with no 56K modem.
Hyphens - Use hyphens ( - ) and not underscores ( _ ) to separate phrases in listing and file names. Most search engines like google parse a hyphen like a reader would parse a space. Using underscores makes what_would_you_do seem like whatwouldyoudo to most search engines. It's best to undoubtedly separate phrases in your URLs. http://www.youtube.com/watch?v=I3pMRfHIcC4
Navigation on Every Web page - It's best to place constant navigation on each page of your Web site. Your navigation should hyperlink to the key sections of your Web site. It would also make sense for each web page in your Website online to hyperlink again to the house page.
Website Map - You should create a site map that hyperlinks to the main sections and sub-sections of your Net site. The positioning map ought to be linked to from your Website's home web page at the very least. Preferably the site map should be linked to from each page. Suggest file names to your web site map are "sitemap.html" or "site-map.html."
Title - The title of the web page needs to be used in the TITLE tag and at the prime of every page. The title should be keyword wealthy (containing a max of seven to 10 phrases) and descriptive. http://www.youtube.com/watch?v=I3pMRfHIcC4
Description META Tag - Some people say META tags are lifeless however some search engines like google and yahoo will truly use them underneath a pages title on search engine end result pages (SERPs). Use not more than 150 characters together with spaces and punctuation. Your description should be a key phrase rich, full sentence.
Key phrase META Tag - An inventory of key phrases that seem within the page. Use an area to separate keywords (not a comma). Organize keywords how they would be looked for or as shut to an entire sentence as possible. This tag is basically lifeless but by creating it whenever you create the web page it allows you to come again eons later and understand what keywords you had been particularly targetting. If the key phrase does not appear no less than twice in the web page then it should not go within the Key phrase META Tag. Additionally, try to limit the number of whole keywords to under twenty.
Robots META Tag - Some search engine crawlers abide by the Robots META Tag. This gives you some management over what seems in a search engine and what doesn't. This isn't a necessary aspect of search engine marketing however it does not damage so as to add it in.
Heading Tags - Heading tags ought to be used wherever potential and ought to be structured appropriately (H1, H2, H3, H4, H5, H6). You shouldn't begin a web page with an H2 tag. If H1 by default is too huge then use CSS to type it effectively. Keep in mind that most search engines like google and yahoo like to see a heading tag then text or graphics; not H1 adopted instantly by H2.
TITLE Attribute - Use the A HREF TITLE attribute (instance: ). The TITLE attribute improves usability/accessibility. Make sure you embrace keywords as you see match however remember it ought to inform your visitors the place they are going to go after they click on the link.
ALT Tags - Each image should have an ALT tag. Use a keyword rich description of what the image is. If the picture incorporates text use the textual content within the image. That is additionally a usability/accessibility tool.
More text than HTML - A web page should have more text content than markup language.
Anchor Textual content - Anchor text is the textual content used to link to a page. Utilizing key phrases in anchor text is a very good idea and can enhance a web page's efficiency in SERPs.
Use Textual content Hyperlinks, Not Pictures - If you're going to hyperlink to something use text. Text in photographs cannot be read by search engines. The one time this rule does not apply is when you're linking to one thing with a well-known logo. Even then it's nonetheless better to use a text link. In the event you should use a picture as a link then be sure you give it an excellent ALT tag.
Gobs of Content - The extra content, the better. Having pages upon pages of original, relevant content is the very best type of search engine optimization.
Add New Content material Usually - If you can add a new web page of content on daily basis then your web site will stay fresh and give search engine crawlers a motive to maintain coming again day in and day out.
Key phrase Density - It is a touchy subject among Web developers and search engine optimizers. Some say 5% is greater than enough. Chris Short says your predominant key phrases shouldn't have a density of greater than 30% and ought to be greater than the densities of other phrases and words.
Construct It, Put It Online - Your website should be constructed and in "update mode" once it's uploaded to your Net server. Don't add a web page at a time to your Internet server whenever you're first building your Web site. Build your Web page first then upload it. Add new content as needed.
Use a robots.txt File - Every good crawler seems to be for a robots.txt file in your root directory. I might highly suggest creating a sound robots.txt simply to appease these search engines like google and yahoo and at the very least eradicate 404 errors from build up in your log files.
Validation - Every page on your Web page ought to adhere to W3C requirements as intently as possible. Some say page validation can help your rating in SERPs (the jury remains to be out on that one). However, requirements compliant Web pages do assist with cross browser compatibility.
Link Reputation - As soon as your Site has been nicely established, it's time to construct up your link popularity. The extra related inbound links a Web site has, the higher its rankings will be.
Analyze Visitors - Learn your log information often. Make sure you're not getting visitors you do not need and getting site visitors you do want. Maintaining a pulse on your visitors lets you better optimize your pages.
NO TRICKS - If it would not appear ethical, then it is not a superb idea. If it would not help your visitors, then don't do it.
NO FRAMES - Don't use frames, ever.
NO BROKEN LINKS - Linking to pages that don't exist is a really dangerous thing. Search engines like google and people alike hate that.